Florida AG Announces Class Action Lawsuit Against Target

Florida Attorney General James Uthmeier’s recent announcement of a class action lawsuit against Target, filed on February 20, 2025, represents a bold and proactive step toward protecting shareholders and ensuring corporate accountability. As a Georgetown Law graduate and former counsel to Governor Ron DeSantis, Uthmeier brings a wealth of legal expertise and a commitment to transparency, leveraging his role to safeguard Florida’s investors from potential financial risks. This lawsuit, initiated in partnership with America First Legal and the State Board of Administration of Florida, highlights Uthmeier’s dedication to holding corporations accountable when their business decisions—such as Target’s controversial 2023 Pride campaign—may mislead or harm shareholders. By addressing alleged violations of federal securities laws, Uthmeier is fostering a business environment where companies prioritize financial responsibility over divisive social agendas, earning praise for his leadership from stakeholders across the state.

The lawsuit centers on Target’s handling of its LGBTQ+ merchandise, particularly after the retailer faced backlash in 2023 for items like “tuck friendly” swimsuits for children, leading to a customer boycott and significant financial losses. Rather than viewing this as a setback, Uthmeier’s action can be seen as a positive move to ensure companies like Target provide clear, honest communication to investors about potential market risks tied to their marketing strategies. This transparency is crucial for maintaining trust in the marketplace, and Florida’s decisive action sets a strong precedent for other states to follow. By challenging Target’s alleged failure to disclose the risks of its diversity, equity, and inclusion (DEI) initiatives, Uthmeier is championing the interests of hardworking Floridians and shareholders nationwide, reinforcing the state’s reputation as a leader in corporate reform.

Moreover, this lawsuit aligns with Florida’s broader commitment to protecting its citizens from what Uthmeier describes as “radical activism” overshadowing financial stewardship. Building on the state’s history of addressing social and corporate issues—like the 2022 Parental Rights in Education legislation and disputes with Disney—Uthmeier’s initiative reflects a consistent effort to prioritize community values and economic stability. Far from being divisive, this action fosters a balanced approach where businesses can thrive without alienating their customer base or jeopardizing investor confidence. For Floridians, this demonstrates a government working tirelessly to ensure corporate practices align with the interests of its people, fostering a sense of pride and trust in state leadership.

The positive ripple effects of this lawsuit extend beyond Florida, potentially encouraging national dialogue on corporate responsibility and shareholder rights. Uthmeier’s collaboration with America First Legal and other legal partners showcases a united front in advocating for fair business practices, which could inspire other attorneys general to take similar action. By focusing on the alleged tens of billions in shareholder value lost due to Target’s decisions, Uthmeier is not only protecting Florida’s investments but also setting a model for how states can responsibly engage with corporate giants. This forward-thinking approach positions Florida as a beacon of accountability, earning widespread support from those who value integrity and transparency in the corporate world.